**Hyundai Motor Company’s market value briefly climbed above 100 trillion South Korean won — about $67.7billion — as investors cheered the automaker’s robotics, AI, and autonomous driving initiatives.

Here’s what’s driving the surge:

🔥 1. Shares Rally on Robotics Vision

Hyundai’s stock jumped to a high of 496,500 won ($335) per share in early trading, pushing the company’s market capitalization above the symbolic 100trillionwon mark for the first time.

Investors see robotics — especially humanoid robots — as a major new growth engine for the company, beyond its traditional car business.

🤖 2. Boston Dynamics & ‘Physical AI’ Lift Confidence

A big catalyst has been Hyundai’s robotics efforts through Boston Dynamics:

  • The group showcased its Atlas humanoid robot and broader robotics roadmap at CES2026, sparking excitement about commercial applications.
  • Hyundai plans to bring robotics technology into factories and mobility solutions, expanding the company’s role in a future “physical AI” era.

Analysts believe this strategic pivot toward robotics and AI could add new revenue streams and reposition hyundai as a technology leader, not just a carmaker.

🚘 3. Autonomous Driving adds to the Narrative

Alongside robots, Hyundai’s autonomous driving business -- including its joint venture Motional, planning fully driverless Level 4 robotaxi services — is also contributing to the bullish sentiment among investors.

📉 4. Intraday High, Close Slightly Lower

While the stock briefly pushed the valuation above 100trillion won, shares retraced somewhat by the market close, with the final market cap settling just below the threshold.

📊 5. Beyond Cars: Hyundai’s Strategic Shift

Experts note this market move reflects a broader shift in how hyundai is valued:

  • From a traditional automaker label to a tech‑integrated mobility and robotics company.
  • This revaluation aligns it closer to global peers investing heavily in AI and robotics.

📌 In a Nutshell

Hyundai’s market cap surge to around $67.7billion stems from rising investor confidence in its robotics, humanoid AI, and autonomous driving strategies. The excitement reflects a larger narrative that hyundai is evolving from pure auto manufacturing into a tech‑driven industrial player — one poised to compete in the emerging world of physical AI and automation.

 

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