The problem of journalists and other media professionals fabricating positive reactions to trailers for hindi films is having an effect on audience expectations as well as industry dynamics. The focus now moves to Bollywood, where recent films like "Shaitaan" and "Article 370" have gotten conflicting reviews. ali Abbas Zafar's "Bade Miyan Chote Miyan," starring akshay kumar and tiger Shroff, is scheduled for an easter 10 release.
 
The movie's intriguing idea notwithstanding, the first advertising materials—especially the songs—failed to generate anticipation, which could have tempered the buzz around the movie. The significance of initial impressions cannot be disregarded. Since journalists and other media professionals are typically the first to see trailers, they have a big say in how the public feels. Their first responses have the power to heighten expectations or create disillusionment. Overly enthusiastic reactions, however, run the danger of raising expectations above what the movie can accomplish and disappointing viewers.
 
The strategic links between the film business and media outlets, where positive reviews are occasionally traded for overseas vacations to locations like jordan and other advantages, exacerbate this situation. Credibility-threatening hyperbole has already been applied by several media figures and journalists to the "Bade Miyan Chote Miyan" teaser.

Following the release of the unsatisfactory trailers for "Adipurush" and "Cirkus" the previous year, these same influencers and self-described trade experts took the same action. The necessity for sincere and open advertising within the business is highlighted by the fact that fabricating excitement for films or their trailers may sometimes have disastrous consequences.
 

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Fake Hype

G GOWTHAM

30/03/2024 12:29 PM