For producers, streaming services came to the rescue in the post-pandemic era. Many of the filmmakers who had their films rejected by critics were able to turn a profit or incur very slight losses as a result of large distribution deals from streaming platforms. Actor Fahadh Faasil is now bringing attention to the difficulties the malayalam film industry has with streaming services.
 
According to Fahadh Faasil, malayalam films, and other indian movies still lag. He voiced his worries about the lack of support malayalam films are receiving from OTT platforms in a recent conversation with a YouTube channel. In contrast to other countries where most films are taken up by OTT platforms even before filming begins, he stated that malayalam cinema needs to establish itself in theatres first. Offers for malayalam films are contingent only on their box office performance. According to Faasil, before thinking about OTT partnerships, directors in malayalam cinema must first finish and premiere their films in theatres to show off their potential.
 
Such prejudice against a sector of the economy recognized for producing top-notch content is depressing. But it's important to note that malayalam cinema still turns out some of the greatest films in India, maybe because they always aim to be the best in theatres before looking for OTT options. malayalam producers do not have the same luxury as producers in other sectors who could get comfortable after selling their films to over-the-top (OTT) platforms. Only by continuously producing excellent material will they be able to prosper. This pressure may motivate them to uphold their standards and give only the finest.
 

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Malayalam cinema

SIBY JEYYA

27/04/2024 09:42 AM