Star heroine samantha Ruth Prabhu has taken a bold new step in her career by turning producer with the upcoming horror-comedy Subham, which is set to hit theatres on May 9. The film’s theatrical trailer, packed with quirky humor and eerie moments, has struck a chord with audiences, significantly raising expectations. Fans of samantha are particularly excited to see her champion a project that blends unconventional storytelling with commercial appeal. This move also marks the beginning of her journey behind the camera, signaling a desire to influence the kind of stories being told in telugu cinema.

At the grand pre-release event held in vizag on sunday evening, samantha addressed an enthusiastic crowd and shared her vision for her new production house, Tra La La Productions. She revealed that the banner was launched to empower emerging filmmakers with unique voices and fresh narratives, particularly those who might not have access to mainstream platforms. With palpable excitement, she hinted that Subham might not be a straightforward horror-comedy, suggesting that audiences should expect surprises beyond what the trailer reveals. Her speech was met with loud cheers, reinforcing the trust and admiration fans have for her both as an actor and now as a producer.

Subham stars a talented ensemble cast including Harshith Malgireddy, shalini Kondepudi, Shriya Kontham, Shravani, Charan Peri, and Gavireddy srinivas in pivotal roles. While the main cast drives the narrative, samantha herself will make a special appearance in a crucial cameo, further elevating the film's appeal. Directed by praveen Kandregula, the film’s unique tone is complemented by music from Shor police and vivek Sagar, known for their experimental and engaging compositions. With its intriguing premise and Samantha’s star power backing the project, Subham is shaping up to be one of the most talked-about releases this summer.

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