Before Lord Jagannath, Balabhadra, and Subhadra are taken out on their respective chariots on june 27 for the main Rath yatra parade, a debate broke out. On the social media site X, numerous individuals have accused the business of inflaming religious feelings in order to advertise its goods.
"No brand should take advantage of religious sentiments for profit," a user going by the name of Modinaal Sarapunjab said. Campa Cola must issue an apology and honor the temple of Lord Jagannath.
"You can't rebrand a mistake into a movement," wrote Chaviii Patel, another user who had similar opinions. There's a reason why Campa Cola was forgotten.
"Religious symbols are not props for brand promotion," shivam Patil commented in response to the discussion. "Campa Cola has gone too far."
The religious element was not the only source of the ire. Some users brought up issues with monopolies and corporate domination.
"Support local," wrote Samay. Don't be exploited. Control, not flavor, is the key to Campa Cola's comeback.
"Campa used to be a symbol of nostalgia," vishal continued. It is now only another monopoly instrument. Better options, not corporate manipulation, are what we deserve.
Rahul Gowda also criticized the brand's advertising effort, stating that it is wrong to use religious beliefs for financial gain. Please, Campa Cola, be respectful.
Reliance Consumer Products Limited (RCPL), the FMCG division of reliance Industries Limited, is now the owner of Campa Cola.
In august 2022, the firm paid Rs 22 crore to Pure Drinks Group to purchase the nostalgic brand as part of its plan to increase its market share in the consumer products industry.
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