Prime minister Narendra Modi has often positioned himself as the torchbearer of the 'Swadeshi' movement, urging indians to embrace Atmanirbhar Bharat and support indigenous products as a patriotic duty. In multiple speeches, he has emphasized that true service to the nation lies in promoting homegrown goods and reducing dependence on foreign imports. The message has resonated widely, especially in rural and small-town India, where the idea of self-reliance holds deep emotional and nationalistic appeal. However, recent revelations about Modi's personal lifestyle choices have triggered sharp criticism and accusations of hypocrisy.

Despite advocating for local goods, Modi himself is known to use several foreign luxury brands. His convoy includes high-end foreign vehicles such as BMWs and Range Rovers, chosen for security but still contradicting the Swadeshi ethos he promotes.
Moreover, he reportedly uses an apple iPhone, wears Armani suits, Kenneth Cole shoes, a Roger Dubuis swiss watch, and Cooper Vision spectacles—all premium international brands. This stark contrast between message and practice has not gone unnoticed by the public and political opponents alike, who see it as yet another example of Modi’s curated image clashing with reality.
Critics argue that this is not just a matter of personal preference but a clear case of false propaganda. When a leader urges citizens to make sacrifices for national self-reliance but continues to indulge in foreign luxury, it undercuts the credibility of the message. social media is rife with posts calling out the double standards, with many saying that “Swadeshi is only for the poor, not for the powerful.” As inflation rises and local businesses struggle, the public is demanding more than just slogans—they want authentic leadership that leads by example, not by scripted optics. Without walking the talk, Atmanirbhar Bharat risks becoming yet another hollow campaign cloaked in PR.
For more interesting updates wa click and follow Indiaherald WhatsApp channel

Find out more:

Modi

SIBY JEYYA

05/08/2025 09:10 AM