A recent episode of the tamil podcast Bad Girls has stirred conversations in the entertainment industry by revealing that actress pooja hegde is allegedly paid extra to appear in glamorous attire at award ceremonies. According to the discussion, event organisers and sponsors see such appearances as a way to attract more attention, create buzz, and generate media coverage. In an industry where red carpet photos and viral moments often overshadow the actual awards, a star’s fashion choices can become a strategic tool to boost the event’s visibility.

The podcast further suggested that pooja hegde deliberately opts for more revealing outfits at these particular functions, knowing the kind of spotlight and headlines they generate. Such appearances not only keep her in the public eye but also enhance her marketability for endorsements, magazine features, and film promotions. In many ways, her glamorous image has become part of her personal brand, something she leverages effectively to stay relevant in the highly competitive film industry.

While these revelations have sparked mixed reactions—some viewing it as a savvy business move and others criticising it as an unnecessary commodification of appearance—they highlight a broader truth about the entertainment world. For many celebrities, walking the red carpet is no longer just about attending an event; it’s a calculated performance aimed at maximising visibility and financial gain. In pooja Hegde’s case, if the claims are true, her glamorous appearances are not just fashion statements but carefully negotiated components of her professional career.

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