In a development that has set political social media circles buzzing, the indian national congress (INC) has officially overtaken the bjp in instagram followers, with 8.4 million against the BJP’s 8.3 million. While the numerical gap may appear small at first glance, the symbolic impact is massive—especially in a political climate where online perception is often equated with momentum on the ground. For a long time, the bjp dominated the wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW'>digital landscape, leveraging its IT cell machinery and Modi’s personal brand. Now, with congress pulling ahead, the shift is being celebrated by INC supporters as proof of a changing tide.
Much of this surge is being attributed to rahul Gandhi’s aggressive social media campaign, particularly around the #VoteChori narrative that has gripped online discussions. His posts, videos, and speeches have been gaining unprecedented traction, amplified by organic sharing from users across demographics. The sheer virality of this campaign has brought millions of new eyeballs to the INC’s page, translating into a follower tsunami that few could have predicted even a year ago. The combination of sharp messaging, emotional appeal, and timing seems to have struck a chord, especially with younger, social media–savvy audiences.
For the bjp, which once prided itself on being unmatched in wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW'>digital influence, this is a wake-up call. Despite their still-strong base, the perception of being “overtaken” in the social media arena is a psychological win for the congress camp. Political observers note that while online numbers don’t directly guarantee votes, they do reflect the mood and energy of a party’s support base. In an election cycle where perception battles are fought daily on instagram reels and twitter trends, Congress’s new lead is more than just a vanity metric—it’s a sign that the wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW'>digital playing field may no longer be tilted in the BJP’s favor.
Much of this surge is being attributed to rahul Gandhi’s aggressive social media campaign, particularly around the #VoteChori narrative that has gripped online discussions. His posts, videos, and speeches have been gaining unprecedented traction, amplified by organic sharing from users across demographics. The sheer virality of this campaign has brought millions of new eyeballs to the INC’s page, translating into a follower tsunami that few could have predicted even a year ago. The combination of sharp messaging, emotional appeal, and timing seems to have struck a chord, especially with younger, social media–savvy audiences.
For the bjp, which once prided itself on being unmatched in wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW'>digital influence, this is a wake-up call. Despite their still-strong base, the perception of being “overtaken” in the social media arena is a psychological win for the congress camp. Political observers note that while online numbers don’t directly guarantee votes, they do reflect the mood and energy of a party’s support base. In an election cycle where perception battles are fought daily on instagram reels and twitter trends, Congress’s new lead is more than just a vanity metric—it’s a sign that the wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW'>digital playing field may no longer be tilted in the BJP’s favor.
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