As india approaches the latter half of 2025, the festive season—encompassing Raksha Bandhan, Ganesh Chaturthi, Dussehra, Diwali, and Christmas—is projected to trigger a significant increase in recruitment activities. This year’s festive hiring is expected to reflect changing consumer behavior, technological advancements, and evolving labor dynamics.
Historically dominated by retail and physical stores, seasonal hiring has shifted toward e-commerce, logistics, and gig-based employment. According to TeamLease Services, seasonal hiring grew by 20% in 2024, and a similar trend is anticipated for 2025, with short-term contract jobs expected to increase by 25-30%. Major players like Amazon, Flipkart, Meesho, and JioMart plan to onboard over 300,000 gig and part-time workers, including delivery personnel, warehouse associates, and customer support representatives. Notably, Tier II and III cities are contributing significantly, accounting for 40% of the festive workforce due to rising wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW'>digital penetration.
Technology also plays a crucial role in recruitment this year. AI-driven tools are streamlining the hiring process, reducing time-to-hire, while algorithmic planning is optimizing workforce management. Recruitment platforms are increasingly using AI to match candidates with suitable jobs, leading to a 15% improvement in hiring success and enhanced employee satisfaction.
Additionally, workforce preferences are evolving, with many jobseekers favoring flexible shifts and opportunities for skill development. To attract top talent, companies are offering performance bonuses, training, and retention incentives.
Looking ahead, holiday hiring in india will be more structured and data-driven, with an emphasis on wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW'>digital infrastructure and employee well-being. Organizations that align their hiring strategies with employee aspirations and market demands are poised to succeed this festive season.
Disclaimer: This content has been sourced and edited from Indiaherald. While we have made adjustments for clarity and presentation, the unique content material belongs to its respective authors and internet site. We do not claim possession of the content material..jpg)
click and follow Indiaherald WhatsApp channel