rashmika mandanna, once the untouchable “National Crush” of indian cinema, is facing an unexpected reality check. Her new hindi release, Thamma, which hit screens during diwali, is barely making a ripple in the telugu states. With collections barely crossing 35 lakhs in two days, the actress’s star power seems to have lost its telugu magic. Here’s a brutal breakdown of why the pan-India charm of rashmika is failing to translate this time.
1. zero Impact in telugu States
Despite Rashmika’s massive pan-India popularity, Thamma is making virtually no noise in andhra pradesh and Telangana. telugu audiences, who previously celebrated her Maddock comedies, seem to have ignored the new release. A movie without buzz, especially during the competitive diwali period, struggles to draw crowds.
2. hindi Releases Rarely Click in telugu Markets
It’s common knowledge that hindi films often fail to attract telugu audiences, unless backed by heavy promotions or superstar appeal. Thamma’s release in hindi means that without a dedicated marketing push in telugu regions, footfalls remain minimal, even for a star like Rashmika.
3. Poor Promotional Strategy
Promotion so far? Practically negligible. The team has conducted only one event, which itself struggled to gain attention due to other high-profile diwali releases dominating theatres. This lack of visibility is directly impacting the film’s early collections.
4. diwali Competition Crushes Visibility
diwali is a crowded release window, and Thamma is battling established horror and festive films. The buzz around competing movies overshadows new entries, and Thamma’s delayed promotional push could cost it crucial opening weekend traction.
5. horror Genre Demands Aggressive Marketing
horror movies rely heavily on word of mouth and early curiosity. With minimal promotions and no viral campaign, Thamma is at risk of getting lost in the festive noise. The team needs a massive push immediately to create conversation and draw audiences.
6. Rashmika’s Magic Still Holds Hope
Despite the poor start, Rashmika Mandanna’s presence could still help salvage the weekend. Her star power has historically drawn telugu audiences, and if leveraged with strategic promotions, interviews, and social media buzz, the film might recover some lost momentum.
7. Weekend Survival Depends on Buzz
The next 48 hours are critical for Thamma. Strong word of mouth and aggressive regional marketing could boost collections, but without effort, the diwali disaster may become a reality. Rashmika’s pan-India charm alone is not enough; it needs timely execution to convert into box office numbers.
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