In Italy, espresso coffee is not just a drink, but an important part of a daily ritual and culture. people are panicking there due to the increase in its price. Actually, the coffee which was once very affordable, is now gradually becoming expensive and this is giving a big shock to the Italians.
Why are espresso prices increasing?
There are many global and local factors behind the rising prices of espresso.
Raw coffee beans becoming expensive: The prices of global coffee beans have reached a record high. Especially the prices of varieties like Arabica and Robusta have increased significantly. In fact, drought, floods and unpredictable weather due to climate change in major coffee producing countries like brazil and vietnam have badly affected coffee production. This has reduced the supply and increased the demand, due to which the prices are skyrocketing.
Inflation and operational costs: Overall inflation has increased in Italy, which has also increased the cost of daily utility bills and groceries. coffee shops and bars are also facing an increase in energy costs and other operational expenses, such as labor costs. All these factors are increasing the final price of espresso.
The end of the iconic one euro tradition: For many years in Italy, it has been a tradition that an espresso used to cost around 1 euro, but now this price has increased to 1.10 euros or even more in many cafes, and experts believe it could soon reach 1.50 or 2 euros. Consumer groups say espresso prices have increased by about 15% since 2021.
What is the impact on Italians?
Rising espresso prices are affecting Italian culture and daily life.
Daily ritual turning into a luxury: For many Italians, their morning espresso is a daily ritual. Now, they fear that this daily habit will become a luxury that not everyone can afford.
Change in consumption: Some people may now prefer to drink coffee at home or give up their espresso habit altogether. This is a challenge for the business of cafes and bars.
Resentment and protests: Italian consumer rights groups are receiving many complaints about the price hike. people believe that coffee is not a luxury but a right.
This situation shows how things like global economic factors and climate change can directly affect a country's cultural identity and the daily lives of its people. Italians are now waiting to see how much they will have to pay for their beloved espresso.

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