According to recent developments, OTT platforms are producing seismic upheavals in the telugu cinema business, with reports indicating severe disruptions. The sudden cancellation of the big picture today emphasizes the significance of outstanding OTT agreements and the exorbitant remunerations expected by star performers.

A notable feature is the increasing value of films, which has been spurred by the sale of hindi dubbing rights and OTT streaming rights. Despite the fact that a film's box office share is between 10 and 20 crores, non-theatrical rights easily contribute 30 crores or more. This windfall has allowed producers to forecast significant profits, encouraging even stars with recent flops to up their salary expectations. When theatrical income was barely 20 crores, a hero's pay may have been as low as 5 crores. However, in today's market, performers in this category earn fees of up to 15 crores.

The problem comes because OTT platforms, who were earlier prepared to pay exorbitant fees for non-theatrical rights, are now wary of typical masala films. This shift is having an impact, with production companies encouraging heroes to reassess their remuneration, while performers stay staunch in their demands. This impasse has resulted in the cancellation of multiple projects, delays in project timetables, and the neglect of several highly sought-after partnerships.

With OTTs hesitant to offer large rewards, production firms are putting pressure on heroes to decrease their salaries. However, stars are hesitant to compromise, which may force them to explore creating their own films in order to protect their financial interests. The unexpected moves made by some of the industry's highest-paying wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW'>digital streaming providers have surely sent shockwaves across the industry.
For more interesting updates wa click and follow Indiaherald WhatsApp channel

Find out more:

OTT

S Venkateshwari

29/11/2023 12:48 PM