As diwali 2025 approaches, celebrities across bollywood and television are coming together to support prime minister Narendra Modi’s ‘Vocal for Local’ initiative. With the festival of lights falling on october 20, stars are encouraging fans to shop locally and support small businesses. Here's what your favorite celebrities had to say:
Madhuri Dixit: “Spread the Light of Solidarity”
Shared an advertisement video on Instagram.
Seen buying diwali lights from a local shop.
Captioned: “The light of diwali feels complete only when the joy is shared with loved ones.”
Urged fans to support local businesses to celebrate the true spirit of Diwali.
Tripti Dimri: “Every Small Shop Has a Big Heart”
Posted a video while shopping for traditional slippers.
Emphasized the emotional value of shopping from familiar local vendors.
Wrote: “There’s something special about shopping from people who know your name, your tastes, and your mood…”
Rupali Ganguly: “Let’s Celebrate India”
Shared a video from a saree shop visit.
Highlighted the cultural connection with local vendors.
Captioned: “From one festive season to the next, our local shops never fail to bring that wonderful warmth of Diwali…”
Sunil Grover: “Celebrate Local”
Shared a humorous yet heartfelt video.
Encouraged minimalism and mindful shopping.
Wrote: “It’s not necessary to buy everything new—just buy from your own people. Shop local, smile local, celebrate local…”
Shankar Mahadevan: “Tone Your Happiness with Local”
Posted a video of buying sweets from a local sweet shop.
Captioned: “Every sweet is enhanced when it comes from a shop in your own city…”
Promoted the joy of local flavors and traditions.
This diwali, bollywood and tv celebs remind us that supporting local is a celebration in itself.
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