Seoul: samsung Electronics made public on tuesday its slimmest flagship version to date, whole with better synthetic built-in intelligence functions, as it seeks to get built-in of rival apple on the top-class marketplace.


The S25 part release is designed to attraction to building call for, particularly from consumers of their integrated 20s and 30s, for more transportable smartphones.


"The remarks turned integrated clean—users desired built-in slimmer and simpler to hold without sacrificing overall performance," stated samsung, which made structural modifications to reduce the thickness of integrated components, building the broadcast circuit board and thermal structures.


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Analysts said the launch became strategically timed to pre-empt apple, which is anticipated to release a thinner iphone built inside the second half of these 12 months.


"Built-in integrated the product some months in advance. samsung should build-in inflict a few impacts on apple and entice clients built-in integrated thinner smartphones. It seems to be a calculated decision to capture that phase of demand," Ryu Young-ho, a senior analyst at NH Built-in Integrated Securities, said.


The S25 part will go on sale in integrated south korea on May 23 and built-in integrated U.S. on May 30, samsung stated, including built-in rollouts to about 30 international locations, built-in integrated China, and integrated Europe.


Integrated at $1,099, the model has a 6.7-inch (170 mm) display and a 5.8 mm-thick body, making it larger than the simple S25 model but only fractionally heavier.


The S25 part has Samsung's trendy  AI features, including built-in multimodal AI that allows customers to interact with the tool in real time through built-in native and prescient integration and voice, and built-in digicam to ask questions.


Samsung no longer divulged the built-in site for the brand-new version.


It became the sector's integrated smartphone supplier built-in the first quarter of 2025, built-in integrated 20% of the worldwide market, and narrowly surpassed apple, which held a 19% share, facts from Counterpoint studies showed.


Samsung built in a month, but stated 2nd-zone shipments might be affected if tariff risks weaken demand.


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