The West bengal government recently advertised the new jagannath temple in Digha. Still, it caused controversy since it included the unexpected and improper map entry "Female Vibrators in Digha." chief minister mamata banerjee was featured in the double-page newspaper ad, which was released on april 30 in conjunction with the temple's consecration (Pran Pratishtha) ceremony.
Embarrassment Amid Soft Hindutva Campaign
The goal of the advertising campaign, which was published in several bengali and english publications throughout India, was to draw attention to the state's ₹250-crore Jagannath Dham project and its soft Hindutva push. But the addition of an irrelevant google Maps entry called "Female Vibrators in Digha" embarrassed the mamata Banerjee-led Trinamool Congress, especially because the project was meant to evoke Hindu feeling in the wake of recent demonstrations against the waqf law.
What Went Wrong with the Map?
The embedded navigation map, which was meant to display important points close to the temple, contained the offending wording. It was designated with a shopping bag emblem, positioned between Amrabati Park and Jagannath Ghat. According to observers, the map was taken without careful examination from an internet source such as google Maps.
Social media users quickly noticed the blunder.
Bengaluru-based marketing expert karthik flagged the incident on X, calling it a lesson in thoroughly proofreading content before publication, especially when using map screenshots in large print formats.
The bjp wasted no time in criticizing the mamata banerjee government. amit Malviya called the incident "deeply disgraceful" and accused the TMC of insulting Hindu beliefs deliberately. "Such actions reflect a lack of genuine devotion and expose politically driven motives," he wrote.
Embarrassment Amid Soft Hindutva Campaign
The goal of the advertising campaign, which was published in several bengali and english publications throughout India, was to draw attention to the state's ₹250-crore Jagannath Dham project and its soft Hindutva push. But the addition of an irrelevant google Maps entry called "Female Vibrators in Digha" embarrassed the mamata Banerjee-led Trinamool Congress, especially because the project was meant to evoke Hindu feeling in the wake of recent demonstrations against the waqf law.
What Went Wrong with the Map?
The embedded navigation map, which was meant to display important points close to the temple, contained the offending wording. It was designated with a shopping bag emblem, positioned between Amrabati Park and Jagannath Ghat. According to observers, the map was taken without careful examination from an internet source such as google Maps.
Social media users quickly noticed the blunder.
Bengaluru-based marketing expert karthik flagged the incident on X, calling it a lesson in thoroughly proofreading content before publication, especially when using map screenshots in large print formats.
The bjp wasted no time in criticizing the mamata banerjee government. amit Malviya called the incident "deeply disgraceful" and accused the TMC of insulting Hindu beliefs deliberately. "Such actions reflect a lack of genuine devotion and expose politically driven motives," he wrote.
click and follow Indiaherald WhatsApp channel