Meta-owned messaging app WhatsApp has introduced advertisements in Channels and Status, marking one of the most significant changes to the platform in recent years. Users will now encounter ads while browsing updates, prompting questions about control and privacy.
Where Ads Appear on WhatsApp
- Status Updates: Ads appear between friends’ or contacts’ status posts.
- Channels: Promotional content may show up alongside regular updates from channels you follow.
How to Hide or Manage Ads
Mute Specific Channels
You can mute channels or status updates from accounts showing excessive ads.
Manage Preferences
WhatsApp allows limited customization of ad experiences via Settings → Privacy → Ads Preferences (availability may vary).
Report Irrelevant Ads
Users can report ads that are inappropriate or irrelevant to improve ad targeting.
Limit Data Sharing
Controlling data shared with Meta can reduce personalized ad exposure.
Why This Change Matters
- Revenue for WhatsApp: Ads are Meta’s way of monetizing WhatsApp without charging users directly.
- User Experience: While ads provide revenue, excessive or poorly targeted ads can affect user experience.
Key Takeaway
WhatsApp’s introduction of ads in Status and Channels is a major update for millions of users. By muting channels, adjusting settings, and managing data sharing, users can reduce ad exposure while continuing to enjoy the platform.
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