Stylish Star turned Icon Star allu arjun is back in the headlines, this time for an exciting new collaboration with acclaimed director Atlee. Known for his mass appeal and blockbuster sensibilities, atlee has reportedly locked allu arjun for a high-octane action thriller that is set to be mounted on a grand scale. 

Interestingly, the buzz surrounding the project now includes a possible revival of the long-shelved film title Icon. Originally conceptualized by director Sriram venu and producer dil Raju, Icon was announced with much anticipation, but despite extensive pre-production efforts, the film was shelved and the title has since remained unused. With allu arjun having rebranded himself as “Icon Star,” the title holds significant symbolic value, making it a natural fit for his next pan-Indian outing.

As per industry sources, Icon is one of several titles currently under serious consideration for this massive project. allu arjun himself is said to have suggested the title, given its personal branding alignment and its strong, memorable appeal for a wide audience. Since the film is expected to have a pan-Indian release and will also be dubbed in select international languages, a title like Icon could serve as a powerful hook across diverse markets.

Although no official confirmation has been made yet, it is believed that if allu arjun formally requests the title from dil Raju, the seasoned producer would gladly part with it. The title registration is already in place, which makes the transition smooth if finalized.

The project is being bankrolled by sun Pictures, one of the leading production houses in South India, known for delivering commercial blockbusters. Touted to be a stylish action entertainer with Atlee’s signature emotional depth and grandeur, the film is expected to feature a star-studded cast.

Rumors are already circulating that deepika Padukone, Mrunal Thakur, and janhvi kapoor are in talks to play the leading ladies, adding even more star power to the film. With the shoot expected to commence shortly, the anticipation surrounding this collaboration is sky-high. If all goes as planned and the title Icon is locked in, it could very well mark another defining chapter in Allu Arjun’s meteoric rise as a pan-Indian superstar.
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G GOWTHAM

27/05/2025 12:57 PM