Tollywood is facing a release schedule shake-up this July, primarily due to the uncertainty surrounding the release of Pawan Kalyan’s much-awaited historical action drama hari Hara Veera Mallu. The film, which has been in production for a long time and is helmed by directors krish and AM jyothi Krishna, is currently dealing with financial roadblocks. Despite nearing completion, the producers, led by AM Rathnam, need to clear significant financial obligations before locking the release date. This uncertainty has created a ripple effect across other major July releases.

Among the notable films originally scheduled for July are Vijay Deverakonda’s Kingdom, anushka Shetty’s Ghaati, and Nithiin’s Thammudu. These films were planning to capitalize on a clean window, but the tentative release dates for hari Hara Veera Mallu—July 4th or 18th, as per sources close to amazon (the streaming partner)—have thrown a wrench into those strategies. The producers of these films are now in a wait-and-watch mode, unwilling to confirm their release slots until hari Hara Veera Mallu makes an official announcement. This kind of domino effect is common in Tollywood, especially when big-budget films are in the mix.

Speculations are also rising that Kingdom might skip a July release altogether, possibly moving to august to avoid a box office clash. While Ghaati and thammudu are still hopeful for a July release, they may need to adjust their schedules based on what Pawan Kalyan’s team decides. With all this uncertainty, Tollywood’s July calendar currently lacks clarity, creating a sense of confusion and caution among distributors and exhibitors. The industry now eagerly awaits a definitive release date for hari Hara Veera Mallu, which will likely set the tone for the rest of the month's scheduling.

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