For nearly three decades, Ananda Vikatan stood like a fortress around Vijay — shielding him from controversies, elevating his image, and acting as a silent amplifier of his rise from actor to aspiring political force. But now, in a twist worthy of a political thriller, the very empire that once shaped his narrative has fired a cannon straight at the heart of his political journey. And this isn’t a soft nudge — it’s a brutal, unfiltered dissection of Vijay’s leadership, clarity, and control.
What follows is a breakdown of the shift — a timeline of loyalty turned into a sharp critique, documented like a list of betrayal bullets.
1️⃣ The Magazine That Once Stood Guard Now Stands Opposed
For years, Vikatan wasn’t just supportive — it was strategically invested in sculpting Vijay’s public perception. From cinema days to political entry, their coverage operated like an unofficial PR engine, amplifying his persona with unwavering consistency. Today, that same powerhouse turning against him feels less like journalism and more like a tectonic shift in tamil Nadu’s political ecosystem.
2️⃣ The 90s: When Vikatan Rescued Vijay From a Career-Threatening Rumour
Back when a small but dangerous rumour about Vijay’s health began circulating, Ananda Vikatan didn’t merely report — it intervened.
A bold cover story titled “Vi(je)yppar” showcased SAC’s fiery defence of his son, declaring that Vijay’s growth was provoking baseless attacks. The sentiment wasn’t subtle — Vijay would return stronger, he would win, and detractors would watch helplessly. This wasn’t reportage. This was reputation surgery.
3️⃣ The SAC interview That Became Vijay’s First Major Image Makeover
That explosive interview became a turning point — one of the earliest mainstream image-boosters for Vijay. SAC framed his son as a fighter, not a fragile star. Vikatan gave that message a megaphone, cementing Vijay’s “resilient hero” identity long before his political avatar.
4️⃣ Politics: When Vikatan Became Vijay’s Mega-Stage Architect
The support didn’t stop in the cinema. When Vijay stepped into politics, Vikatan transformed into one of his biggest institutional allies—offering platforms, visibility, and validation.
From Ambedkar book launches to Periyar-related events, Vikatan’s network worked tirelessly behind the scenes, facilitating, curating, and elevating the leader image Vijay wanted tamil Nadu to see.
5️⃣ Even When Leaders Backed Out, Vikatan Stayed In
Instances like Thirumavalavan skipping the Ambedkar book event at the last moment only highlighted one thing — Vijayan’s political team leaned on Vikatan more than any party heavyweight. The magazine didn’t flinch; preparations continued, support remained intact, and the narrative stayed polished.
6️⃣ But Now, Vikatan’s Tone Has Taken a Ruthless U-Turn
In its latest piece, Vikatan discards the velvet gloves.
It questions:
Vijay’s clarity in politics
His leadership direction
Whether he is truly in control or simply following instructions from handlers
For a publication that once acted like Vijay’s launchpad, such accusations feel like a public intervention — or a coded warning.
7️⃣ The Subtext Is Louder Than the Words: Vijay’s politics Has No Compass
The article isn’t about one event. It hints at a deeper problem — a political journey lacking direction, strategy, and self-defined identity. For the first time, Vikatan isn’t boosting Vijay’s stature… It’s challenging. And when your oldest ally questions your leadership, the message hits harder than any opposition attack.
8️⃣ Is This a Strategic Breakup — or Just the Beginning of a Bigger Storm?
Vikatan doesn’t shift loyalties on a whim. This editorial feels calculated — a signal that the magazine no longer sees Vijay as a cohesive political force. And if the ecosystem that once nurtured his image begins dismantling it, the impact could echo far beyond a single article.
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