In a major festive welfare initiative, the state government is set to announce today that the traditional pongal gift hamper will be accompanied by a cash assistance of ₹3,000. The announcement is expected to bring relief and festive cheer to lakhs of families ahead of the pongal celebrations.
According to sources, the pongal gift package will continue to include essential festival items, while the addition of cash support aims to help households meet increased expenses during the festive season. The move is seen as part of the government’s broader welfare-oriented approach, especially targeted at supporting economically weaker sections.
The official announcement is likely to detail eligibility criteria, the mode of cash disbursement, and the timeline for distribution. As in previous years, the pongal gift hampers are expected to be distributed through fair price shops, ensuring wide reach across urban and rural areas.
Pongal, being one of the most significant festivals in tamil Nadu, has traditionally been accompanied by government welfare measures. The inclusion of direct cash assistance this year is expected to further ease financial pressures on families and stimulate local economic activity during the festive period.
Public response to the anticipated announcement has been largely positive, with many viewing it as timely support amid rising living costs. Political observers note that such measures also reflect the government’s emphasis on inclusive growth and people-centric governance.
More details are expected once the official announcement is released later today.
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