The satellite rights of the upcoming tamil film ‘Demonte Colony-3’ have reportedly been sold for a whopping ₹50 crore, generating significant excitement in the film industry. This deal highlights the strong market demand for high-profile tamil films even before their theatrical release.
The original ‘Diamond Colony’, directed by ajay Gnanamuthu and starring Arul Nidhi, was released in 2015 and gained a strong fan following. Following its success, ajay Gnanamuthu returned in 2024 to direct the third installment of the franchise, continuing the story with new twists and larger-than-life production values.
According to industry sources, the satellite rights deal was secured by a leading television network, reflecting the high expectations for audience viewership once the film airs on television. Analysts note that the ₹50 crore deal makes ‘Diamond Colony-3’ one of the most expensive satellite rights acquisitions in recent tamil cinema history, indicating both star power and franchise popularity.
The film is said to retain the action-packed, suspenseful storytelling that made the original a hit, while introducing new characters and an elevated visual spectacle. With pre-release business already creating buzz, trade insiders predict a strong theatrical run as well, particularly among franchise fans and action movie enthusiasts.
This development also underscores a growing trend in the tamil film industry, where satellite and wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW'>digital rights have become major revenue streams, sometimes rivaling or even exceeding theatrical collections for big-budget films.
With the satellite rights secured at such a high value, expectations for ‘Diamond Colony-3’ are at an all-time high, and both the makers and audiences are eagerly awaiting the film’s release.
Disclaimer:
The views and opinions expressed in this article are those of the author and do not necessarily reflect the official policy or position of any agency, organization, employer, or company. All information provided is for general informational purposes only. While every effort has been made to ensure accuracy, we make no representations or warranties of any kind, express or implied, about the completeness, reliability, or suitability of the information contained herein. Readers are advised to verify facts and seek professional advice where necessary. Any reliance placed on such information is strictly at the reader’s own risk.
click and follow Indiaherald WhatsApp channel