Pooja Hegde has made her priorities crystal clear. Her bollywood film *Hai Jawani Toh Ishq Hona Hai* is locked for a june 5 release, and she’s throwing everything into promoting it. Meanwhile, strong buzz suggests her tamil film *Jana Nayagan* opposite Thalapathy Vijay could drop as early as May 28 — and she’s barely batting an eyelid.


1. This selective energy speaks volumes.
Instead of juggling both big-ticket projects like any smart actress would, pooja is laser-focused on the hindi film. The Vijay-starrer, which should be a massive career booster in the South, seems to have taken a backseat in her promotional calendar.


2. The timing couldn’t be more awkward.
With *Jana Nayagan* potentially hitting screens just a week before her bollywood release, most actors would be working double shifts to milk both markets. But Pooja? She’s acting like one doesn’t exist. No buzz, no posts, no interviews — just pure bollywood mode.


3. Career strategy or quiet desperation?
After a string of flops, the bollywood project with varun dhawan feels like her golden ticket to regain mainstream relevance. *Jana Nayagan*, despite Vijay’s superstar pull, is apparently not getting the same love from her. That tells you exactly where she sees her future.


4. Fans are noticing the cold shoulder.
South audiences who helped build her career aren’t blind. Choosing to promote one film while practically ignoring the other — especially a Vijay-led project — comes across as tone-deaf and ungrateful. pooja might be betting everything on her “glamour years” in hindi cinema, but this kind of divided loyalty could backfire badly if either film underperforms. Right now, she’s all-in on Bollywood… and the South industry is watching.
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SIBY JEYYA

02/05/2026 01:45 AM