Perplexity AI had earlier this year introduced its plans to release a new browser to compete immediately with the likes of google Chrome and Safari.
In the latest interplay, the AI startup's CEO, aravind srinivas, found out that one of the reasons for Perplexity's move to a browser is to build a personalized profile of its customers and potentially show them a few commercials in the future.
In an episode of the TBPN podcast, srinivas said, "Instagram has shown some stats wherein the engagement time on the platform reduces in case you remove the apps due to the fact this is stage personalization of the ants. So if any of the AI organizations can do that, I assume that could be like an issue in which brands could pay loads of extra cash to put it on the market there. So it's yet to be explored. However, a good way to crack that we need to crack memory is that is a form of one of the different motives we wanted to place a browser."
"We want to get records even out of doors in the app to better apprehend you because some of the activities that humans do in those areas are only paintings associated with it; it is no longer like that non-public. However, like, what are the belongings you're buying? Which resorts are you going to? Which eating places are you going to? What are you spending time surfing? This is so much greater approximately to you that we plan to apply all of the context to construct a higher user profile, and maybe you already know through our discovery we could show a few advertisements there." srinivas added.
Aravind srinivas clarifies:
Soon after a clip of his podcast won traction on social media and a few media reports on the issue surfaced, srinivas issued a clarification on the matter, writing on X (previously Twitter), The podcast hosts asked me a hypothetical question about approximately how ads may want to play out in AI products inclusive of Perplexity. I laid out a state of affairs. The center point turned into first cracking reminiscence and personalization if you do need relevant advertisements."
"Memory and personalization are problems that truly need to be labored on, whether or not you do commercials or not, for a totally purposeful AI assistant. And every person can be given the choice to no longer be part of the personalization (with 0 ads even) in the event that they don't need it. It is up to them to make a change off among application and privacy." srinivas was introduced.
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