This is a blow to Tollywood's internal recovery. Few people are aware that financiers are the lifeblood of the film industry. No major producer ever takes money out of his pocket. With the help of directors and heroes, he develops perceptions that draw distributors' interest. They receive funding from some powerful funders based on the apparent need. The distributors' interest has waned from what it was in the beginning.

The two giant financiers in tollywood who are able to fund hundreds of crores at once are satya Rangayya and Venkatram Reddy. For their films, the major studios and producers rally around these individuals. There are a few other financiers, but they have a maximum capacity of Rs. 10 Cr. to Rs. 40 Cr. Now that so many movies are failing, satya Rangayya has abruptly ceased sponsoring movies. He is concerned that, given the current state of the film industry's finances, his money could become trapped. Furthermore, he switched his money to the real estate market because it is doing well.

Due to the increased risk involved in investing in movies, the other financier Vekatrami reddy is following a similar path. Only these two investors support major producers and banners like dil Raju, Chinababu, Maithri Naveen, and DVV Danayya. They now need to find alternatives. However, because they require access to liquid funds for the elections, politicians and mining contractors are likewise saving their funding. Producers may have to suffer in the future if the full money is tied up with them. According to a rumour, a producer had already banned the funds belonging to an ap politician.

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