Nani is a hero who prioritizes storytelling over box office success, as seen by his film selections, directors, and screenplays. Unexpectedly, following a rustic picture like Dasara, he chose a gentler film like Hi Nanna. The return is evident, and he builds credibility with each film, which is critical for any actor's durability. We reported on the deteriorating OTT industry, with even well-known stars recently unable to negotiate OTT arrangements for their films only weeks before release.

However, Nani's projects are selling like hotcakes in the OTT sector, giving producers a safety net well before their theatrical premiere. Netflix paid 45 crores for Nani's Saripodhaa Sanivaaram, which is hardly surprising given that the company has already acquired five nani films in a row. This demonstrates how influential his films are for the streaming behemoth. Despite significant attempts and follow-ups from the production side, Netflix india executives have continuously rejected a few telugu offers recently.

Nani is completely responsible for Nani's wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW'>digital market growth and creators' ability to secure lucrative royalties far before release. For starters, his films receive a lot of attention on streaming services, with the majority of viewers being family members who can watch them together. Second, his writing choices reflect the interests of OTT consumers.

Furthermore, Nani's aggressive promotion of films before to their release ensures OTT platforms' visibility and successful marketing. For example, nani actively pushed Hi Nanna from hyderabad to kochi to the United States, giving OTT purchasers greater benefits and confidence to spend heavily. Looking ahead, no star picture can exist without the wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW'>digital market, and Nani's successful approach may be emulated by others.
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SIBY JEYYA

30/01/2024 09:04 AM