It is known that jio Cinema is now offering free streaming of the indian Premier League. IPL was previously available for wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW'>digital streaming on Disney+ Hotstar for a premium fee of up to Rs 1499 annually. Here's the backstory for those who are curious about why jio Cinema is offering free streaming of the highly popular event.
 
Eight lakh people tuned in to see the 2022 season's inaugural match, which was streamed on Disney+ Hotstar for a fee. In contrast, jio Cinema had 12 lakh people join in for the first IPL match of the 2023 season when it began offering free IPL streaming. The free feed caused jio Cinema's attendance to increase by 50%. Disney+ Hotstar reportedly earned Rs 2200 crore from advertising and subscriptions during the 2022 season.
 
When jio Cinema began providing free IPL streaming in 2023, the company is said to have generated Rs 3239 from advertising alone—a far more amount than Hotstar did from both advertising and subscriptions combined. The reasoning for this is that jio Cinema's free broadcast is reaching a wider audience, which results in increased advertising revenue. Will this model, nevertheless, be viable? We'll have to wait and see.
 
 
 

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30/03/2024 08:11 AM