The way that video streaming services manage original material is evolving. They no longer just keep it to themselves. Rather, they are disseminating it across several channels. For instance, Vibhu Agarwal's Atrangii television network airs programming on MX Player and Star Bharat. JioCinema has hindi dubbing of Hoichoi's television series. ZEE5 and ALTBalaji have previously partnered.

With memberships not expanding much and advertisements not being significant yet, this shift hopes to enhance distribution, reach, and revenue generation. It costs money and takes time to create fresh material. Platforms are discovering, therefore, that dubbing into hindi is common. Distributing original material expands the audience for content producers. According to media experts, it facilitates future planning and success measurement.

Syndication is a viable revenue stream for smaller sites. It enables them to make more money and reach more people. However, major players continue to want unique material. Smaller players find it challenging to get attention. Long-term success depends on exclusivity. It all comes down to how a company views itself—as a content producer or as a streaming platform first. It makes financial, marketing, and distribution sense to share information. Let's see what happens! 

Find out more: