Elevating its content material-trade strategy a notch higher, Myntra on saturday announced the launch of Glamstream, a one-of-its-kind shoppable way of life content material destination - seamlessly mixing enjoyment, style notion and purchase.
Constructed at the intersection of content, network, and trade, Glamstream reflects how contemporary younger india loves to shop: entertainment built into their feed and instant access to what conjures up them.
In its first section, Glamstream will convey over 500 hours of content material, together with 15 Myntra exclusives and 4,000+ episodes of shared streams. Those streams will characteristic a hundred+ celebrities which includes Badshah, Vijay Deverekonda, Tabu, Zeenat Aman, Raveena Tandon, Tammanah Bhatia, Khushi Kapoor, malaika arora and other 9aaf3f374c58e8c9dcdd1ebf10256fa5 faces from Bollywood, OTT and the virtual author surroundings.
The chew-length binge-worth premium content material repertoire includes tune movies, travel, wedding and greater vlogs, styling & beauty suggests, podcasts, fictional shows and much greater - all included with seamless product discovery.
Complementing the superstar content material and integrated in Glamstream, is content from remaining Glam extended family (UGC)- Myntra's thriving shopper-creator community, with over 1 million registered creators and four.five billion put up perspectives.
Released in august 2024, UGC is now a enormous pillar of Myntra's next-gen content commerce playbook. Through blending the authenticity of writer & consumer-pushed content with the aspirational appeal of celeb storytelling, Glamstream redefines fashion and lifestyle discovery and engagement like in no way before.
In contrast to conventional shopping flows, Glamstream starts with content material, brings amusement-led discovery and embeds trade within it. Each content material piece includes interactive product trays that allow visitors to shop featured and relevant items in just steps - from video to product element to cart. The revel in is housed at the Myntra app and accessible via a outstanding floating action button on the homepage.
As a pioneer inside the social commerce area, Myntra has been dedicated to innovating in the social trade area with inspiration-led style discovery and buy journeys enabled with the aid of M-Studio to Minis inside the beyond.
"fashion discovery today is an increasing number of pushed via social feeds and cultural have an effect on - yet much of that thought remains disconnected from the direction to buy. At Myntra, we trust there is a higher way and feature continually innovated to force inspiration-led style discovery. What is greater, trendy purchasers, specially Gen Z, also heavily depend upon authentic, relatable content material - user critiques and actual imagery - earlier than making buy selections," said Sunder Balasubramanian, CMO, Myntra.
"With Glamstream, we are reimagining trade as a content-first revel in - seamlessly bringing collectively proper suggestion, entertainment, and immediately get entry to. As pioneers on this area, we are not simply responding to how purchasing is evolving - we are helping define its future by constantly exploring the new possibilities," Balasubramanian brought.
"Glamstream is transforming how users experience style. As a function deeply embedded in our app, it leverages advanced video infrastructure, wise product tagging and real-time rendering to deliver a unbroken, immersive purchasing journey," stated Lakshminarayan Swaminathan, vice president, Product management and layout, Myntra.
"Our consciousness has been to make certain that each tap, swipe and scroll feels intuitive - enabling instant access for every idea. This is era allowing discovery at its most herbal and tasty form," swaminathan delivered.
As Glamstream evolves, Myntra will keep to explore newer, immersive content material formats that seamlessly integrate style thought into the shopping journey.
Customers can soon anticipate AI-powered, customized product suggestions within the Glamstream feed-spanning influencer-led, UGC, and celebrity content material. The platform additionally objectives to introduce creator storefronts, further enhancing discovery and deepening engagement.
Disclaimer: This content has been sourced and edited from Indiaherald. While we have made adjustments for clarity and presentation, the unique content material belongs to its respective authors and internet site. We do not claim possession of the content material.
.jpg)
click and follow Indiaherald WhatsApp channel