Indian men have shifted from using one soap for everything to actively choosing cleansers, serums, and retinol.
The change is seen across metros, smaller cities, and multiple age groups.
Strong cultural exposure, online awareness, and evolving lifestyles pushed skincare into the mainstream for men.
The Real Trigger Behind the Skincare Boom
A decade ago, routines were extremely minimal, with little interest in grooming.
Social media advertisements on Instagram, Facebook, and YouTube exposed men to modern personal-care trends and created curiosity.
The COVID-19 pandemic became a major turning point:
Work-from-home allowed more time for self-care.
Men observed family members using skincare and gradually adopted similar routines.
What began as curiosity has now become a regular habit-building.
Why Men’s Skincare Is Not the Same as Women’s
A common myth is that men can apply women’s skincare products interchangeably.
Male skin differs in texture, pH, and oil secretion, so women’s formulations do not always suit male needs.
Routine steps may look similar—cleanser, moisturiser, and sunscreen—but the active ingredients required are different.
The best skincare depends on:
The man’s profession (e.g., outdoor vs indoor job)
Lifestyle factors (diet, sleep, shaving habits)
Consistency, not the number of products
Fastest-Growing Dermatological Treatments Among indian Men
Laser Hair Reduction (LHR) is the top treatment, used for:
Beard shaping
Ears, fingers, and sometimes full-body (including buttocks, excluding genitals)
Acne and pigmentation correction treatments continue to rise, especially among young and working professionals.
Anti-ageing procedures are growing slowly because they involve needles and mild discomfort.
Biggest Mistakes Men Made 10–15 Years Ago
Using any random product without checking ingredients or skin suitability.
Relying on one soap for face, hair, and body.
Applying perfume directly to the skin can be irritating.
Today, skincare is no longer taboo—men now understand ingredients, visit dermatologists, and follow structured routines.
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