Reportedly at 54, bollywood superstar salman khan suddenly seems to be finding newfound swag in the arena of brand endorsement. He is fronting ads of a smartphone brand, a popular cola and more. The actor who has always enjoyed a massive appeal and resonates with the word ‘swag’ in a way no one else can, would always seem like a top pick among bollywood stars for endorsements, but he preferred staying away from the brands game so far.

 

Previously on wednesday, Chinese smartphone maker Realme announced that it had roped in salman as a brand ambassador. The actor will be endorsing the brand’s upcoming Realme 6 and Realme 6 Pro devices for an undisclosed amount. What makes salman khan the best choice for us it that he enjoys a massive appeal across various regions and demographic profiles of India. That brings immense value to us as one of the unique selling propositions of our brand lies in making cutting edge technology, fun, stylish, quality-driven products within everyone’s reach and across all price segments. Having salman khan on board with a mammoth fan following will help us reach and tap into that target audience of ours.

 

Earlier this month, Pepsi launched its Valentine’s Day anthem Swag se solo featuring the actor. It witnessed massive success, with over 118 million views on youtube in two weeks. Pepsi’s Swag Step Challenge has created a record of 52.8 billion hits on TikTok and the recent ‘Swag Se Solo’ challenge saw over 5 billion hits with over 50,000 videos.

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