According to reports, actress alia bhatt bills between Rs 85 lakh and Rs 1 crore for a social media post or advertisement. The sum may increase during a release, according to an influencer marketing professional. Her brand value was estimated to be $68.1 million in 2021 by Duff and Phelps' analysis on celebrity brand valuation, and she is the youngest of the top 10. 

The actor confirmed her pregnancy in june after getting married to ranbir kapoor in April. alia recently appeared in the Netflix film Darlings, which has gotten overwhelmingly excellent reviews. Her upcoming film appearance is in Brahmastra. Neetu Kapoor, alia Bhatt's mother-in-law, was praised by all and described as "so cool." She discussed how their connection has changed in a recent interview, saying that it will only deepen with time.

The Darlings actor added that Neetu Kapoor has always been encouraging and compared Neetu Kapoor to her son Ranbir Kapoor. alia bhatt remarked that tragedy usually brings the family together and that Rishi Kapoor's passing made them closer. Since the first time I met her, it has changed. There was a period when we all just became closer because, in my opinion, experiencing loss or any other difficult situation as a family unites you and makes you truly value one another.

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