Now, the much-anticipated Sankranthi battle has prompted the vizag Film Distribution Association to send a letter to regional exhibitors. During festival seasons like Sankranthi and Dasara, exhibitors should favour telugu films, according to the letter. The group had a lengthy discussion about the necessity of giving telugu films top billing during festival seasons. The letter asked exhibitors to "do the necessary and give telugu films high priority during the festival season.
After TPFC released a statement a few weeks ago stating that telugu films Veera simha Reddy and Waltair Veeraaya should be chosen for showing in telugu states over the dubbed film Varasudu, this has happened. But when everything is said and done, laws and restrictions in the telugu film industry are merely symbolic. people with influence and power will sway events to suit them. We are aware that dil raju controls a significant portion of theatres in both telugu States.