At the very least, they should be aware that their film is not an epic with excellent material after it has been released. They've just released a passable movie, so it's common to hear conflicting feedback from viewers. Trolls on social media are also frequent; even for successful movies, there will occasionally be trolls who bash the storyline or criticise specific scenes.
The Mem Famous team, however, is unwilling to accept this and is attempting to attack the viewers who respond negatively by claiming that they should act positively and delivering advice, such as don't lead a life filled with negativity. The Mem Famous team's actions are turning into a lot of social media troll fodder.