Reportedly loan waivers, free electricity, cash schemes, and subsidy on LPG cylinders all the poll promises that the congress made before elections appeared to have fallen flat in chhattisgarh, Rajasthan, and madhya pradesh, while the incentives for women voters worked for the BJP. The assembly election results in these three states are indicative of the politics of “freebies” or “revdi” as it is popularly called by senior politicians of the bjp, including prime minister Narendra Modi, failing to earn the expected electoral dividends for the Congress. However, the BJP’s “reworked” schemes for women voters in madhya pradesh and a last-minute announcement in chhattisgarh seem to have given the party the required boost.

After the results of the karnataka assembly elections came out in May, the electoral strategy of promising financial assistance for women voters almost became a trend for all Congress-ruled states as well as those like madhya pradesh where the party expected a turnaround. The narrative around women voters, the financial assistance that the bjp initially called freebies, was so strong that it almost forced the party’s central leadership to ponder. In madhya pradesh, incumbent chief minister Shivraj Singh Chouhan increased the amount for the existing Ladli Behna Yojana, while the central leadership of the bjp included financial assistance for women in its manifesto for Chhattisgarh.

In chhattisgarh, madhya pradesh, and Rajasthan, the bjp raised and campaigned around women’s issues. In mp and chhattisgarh, the party banked on women voters after analyzing their percentage and announced schemes centred on them. During polling, women voters came out in big numbers and queued up to exercise their franchise. “The women vote is now decisively with the bjp and this is now a pan-India phenomenon,” Akhilesh Mishra, a pro-BJP intellectual and CEO of Bluekraft wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW'>digital Foundation, posted on social media site X.

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