Western Railway has joined hands with Chhota bheem in a unique initiative to promote public awareness and railway safety. Western Railway will use the beloved characters of Chhota bheem for educational and outreach activities. Vineet Abhishek, Chief Public Relations Officer, Western Railway and Rajiv Chilakalapudi, CEO and Managing Director, Green gold Animation Pvt Ltd, the creator of Chhota bheem, signed the letter of Collaboration at the World audio Visual and Entertainment Summit (WAVES) 2025 held at jio World Center, mumbai on May 2, 2025.
According to the press release issued by the Chief Public Relations Officer of Western Railway, Western Railway will adopt an unconventional way to reach the hearts of the general public. The characters of Chhota bheem and his family will be used in various media formats including print, digital, television, radio and physical installations like posters and school programs for a period of 1 year.
Message of safety in railways with Chhota Bheem
The aim of this strategic collaboration is to effectively communicate important messages related to safety and responsible behaviour in railway premises to young audiences and families by leveraging the wide appeal of the Chhota bheem franchise.
The special thing is that Chhota Bheem's nationwide and global popularity has a good impact on children. The cartoon has the ability to positively influence children and motivate them in the right direction. Western Railway's initiative is trying to increase the reach of its campaign through these cartoon characters.
Big step towards increasing security in railways
Public Relations Officer Vineet abhishek further said that this partnership is a step towards making railway safety attractive and accessible. With the help of Chhota bheem and family, Western Railway hopes to create a lasting impact and make children and the general public aware. This collaboration is in line with the shared goal of both organizations to promote public welfare with the help of creative outreach..jpg)
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