As summer approaches, the spectre of water scarcity looms not only over rural areas but also over metropolitan cities, including Tandas. Even before the onset of the scorching heat, concerns about water shortages are already mounting, impacting various sectors, including the beer industry.
The preparation of beer, which requires substantial quantities of water, is particularly vulnerable to water scarcity. As temperatures rise, the demand for beer surges, with many turning to it as a means of relief. Last year's record-breaking beer sales in telangana during the summer months underscore this trend, highlighting the beverage's popularity among the populace.
The current water scarcity is expected to severely affect breweries in the coming months, potentially disrupting production levels. In march alone, the Abkari Department recorded significant revenue from beer sales in telangana, indicating the beverage's high demand. However, the situation may worsen in april and May due to water shortages, posing challenges for breweries reliant on ample water supply.
While cities may not feel the immediate impact, rural areas and suburbs bear the brunt of water scarcity, exacerbated by drought conditions. Previously, microbreweries in telangana benefited from innovative policies allowing on-site beer brewing. However, the current water crisis threatens to disrupt these operations, particularly as breweries face challenges in sourcing adequate water.
The allocation of water from reservoirs like Singur has come under scrutiny, with concerns raised about prioritizing water usage for drinking purposes over industrial needs. With breweries requiring significant water volumes daily, the inability to access borehole water further compounds the issue.
As a result, breweries like S.A.B. under Patancheruvu, Miller India, United Breweries, Kursl Berg India, and Crown Beers may face difficulties in water supply, potentially impacting their operations. The extent of this impact remains uncertain, but the brewing industry braces for challenges in the days ahead amidst escalating water scarcity concerns.
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