The Indian smartphone market has shown strong growth in the third quarter of 2025. Here’s what you need to know:

1. Shipment Growth Hits 5% YoY

· india saw a 5% increase in smartphone shipments from July to september 2025

· Both volume and value of shipments grew, signaling healthy consumer demand

· Growth driven by both budget-friendly and premium devices

2. Apple Enters the Top 5 in India

· For the first time, Apple has broken into the top 5 smartphone brands in India

· The surge attributed to iPhone 15 series sales and strong demand in premium segment

· Reflects the rising appetite for high-end smartphones among indian consumers

3. Premium Segment Growth Outpaces Entry-Level

· Mid-range and flagship devices contributed heavily to overall market value growth

· Consumers are increasingly willing to pay more for better performance, cameras, and 5g capabilities

4. Top Performers in Q3 2025

· Xiaomi, Samsung, Realme continued to dominate the market share

· Apple and OnePlus saw notable gains in premium shipments

· Brands focused on online and offline sales channels performed best

5. What This Means for Consumers

· Greater device options across price segments

· More competition likely to bring better features, offers, and discounts

· Premium smartphone adoption is increasingly mainstream in India

Bottom Line

The Indian smartphone market is rebounding strongly, with Apple making inroads into the top 5 brands and premium segment growth driving value. Consumers now have more choices and better devices than ever.

 

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