But it's important to mention that tollywood needs to take action on this issue at this point. Any negative perception of a movie brought on by the director's or the crew's earlier social media remarks harms the movie irreparably. For instance, macherla Niyojakavargam has a bad reputation right now as a result of the director's hateful tweets. Before the movie's release, Nithiin wouldn't have wanted this.
In the IT and software industries, it's become customary for employers to check potential hires' social media accounts before making a hiring decision. This is done to ensure sure they don't have a history of antisocial behaviour that might later harm the company's reputation. The production companies are forced to endure unnecessary suffering and financial losses for unanticipated causes. It could be time for tollywood producers and heroes to verify the social media accounts of the new directors as well in order to prevent future problems. The social media usernames on any questionable stuff should be cleared up.