pooja hegde, once touted as one of the most bankable and glamorous stars in the South indian film industry, is currently facing one of the toughest phases in her career. Despite her enviable looks, strong social media presence, and a loyal fan following, the actress has been unable to deliver a box office success in recent times. Her last two releases, Retro and Deva, not only underperformed but were labeled commercial disasters by trade analysts. These setbacks have cast a shadow over her once-rising career trajectory, raising questions about her script choices and screen presence in content-driven cinema.
In a bid to bounce back, pooja has taken up a special appearance in the much-hyped Coolie, starring Superstar Rajinikanth and directed by lokesh Kanagaraj. She will feature in a high-octane special song, which insiders suggest could become a viral sensation if executed well. Given the buzz around the film and Rajinikanth’s magnetic screen appeal, this cameo might offer pooja some much-needed visibility and goodwill. In an industry where even a hit song can rejuvenate a star's public image, this opportunity could be a small but strategic step toward reclaiming her lost ground.Meanwhile, pooja is also part of Jana Nayagan, Thalapathy Vijay’s final film before he transitions into full-time politics. While the film itself is expected to be monumental, both in terms of box office and public sentiment, the narrative is said to heavily center around Vijay’s character and political messaging. As a result, Pooja’s role is expected to be minimal, giving her limited scope to shine. Unless the script offers a surprising twist or an emotionally impactful subplot, it is unlikely that this project will serve as a turning point for her career. As of now, the road ahead seems uncertain, and only a strong, performance-oriented role can help pooja hegde regain her foothold in the industry.

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