The phenomenal
success of the
monica song from Coolie has catapulted
pooja hegde back into the limelight, firmly placing her at the top of her game in South
indian cinema. Despite not being the film’s female lead—an honor that goes to
shruti Haasan—Pooja has managed to steal the spotlight with just one electrifying song. Her sizzling screen presence, stylish choreography, and charismatic expressions have left a lasting impression, with fans and critics alike praising her ability to elevate the mood of the film through a single, powerful performance. It's a reminder of her star value and the magnetic charm she brings to commercial cinema.

Interestingly,
shruti Haasan, despite being the
heroine of Coolie, has had relatively low exposure in the promotional content released so far. This strategic placement has worked in Pooja's favor, making
monica the standout moment of the film’s promotional campaign. Riding on this unexpected wave of attention,
pooja has not only regained her lost momentum but has turned it into a golden opportunity. Reports confirm that she has already signed three new
movie projects—two in
telugu and one in Tamil—indicating a fresh demand for her in the industry. This renewed interest is a testament to how a well-executed song can pivot an actor’s entire career trajectory.

The ripple effects of
monica extend beyond cinema.
pooja has now bagged four lucrative
advertisement deals and secured two brand ambassadorships, with endorsements spanning fashion, tech, and personal care. Brands are clearly aligning with her refreshed public image—one of glamour, influence, and
mass appeal. It’s a full-circle moment for the actress, who just months ago was navigating a period of uncertainty with a series of flops. With this sudden surge in popularity,
pooja hegde has not only reasserted her place in the
industry but has also become one of the most bankable faces in both film and brand circles once again.