India Herald was among the first media outlets to uncover the alleged manipulative strategies employed by 'The Route', a PR agency helmed by Vijay’s manager, Jagadish. The controversy first caught attention when actress priyanka Mohan reportedly parted ways with 'The Route'. Almost immediately after her exit, she became the subject of targeted trolling campaigns on social media platforms, leading many to speculate a connection between her withdrawal and the sudden spike in online negativity.
This pattern has now alarmingly repeated itself, suggesting that such smear tactics may be part of a larger orchestrated campaign to sideline or damage individuals who distance themselves from Vijay’s inner circle.
The latest to reportedly face this heat is director lokesh kanagaraj, one of tamil cinema's most celebrated filmmakers. Lokesh’s twitter handle, which is managed by 'The Route', has conspicuously gone silent on promotional activity, especially for projects not involving Vijay.
Fans and observers have pointed out the stark lack of updates or acknowledgments from Lokesh's side, leading to speculation that this is a deliberate move by the PR agency to stifle visibility or dilute momentum around Lokesh’s independent image. The silence on Lokesh’s social media is seen not as an oversight but as part of a calculated effort, hinting at the growing insecurity surrounding actor Vijay and his team as they attempt to monopolize narratives in tamil cinema.
Fueling the suspicion further is a now-viral interview of lokesh kanagaraj with popular anchor Gopinath, where lokesh appeared poised to mention actor ajith Kumar. However, before he could elaborate, the topic was abruptly shifted, raising eyebrows among viewers. netizens were quick to analyze and expose this moment, interpreting it as yet another attempt by 'The Route' team to suppress any mention of rival actors who may pose a threat to Vijay’s prominence. These recurring incidents have sparked a heated debate online, with many accusing Vijay’s camp of fostering a toxic environment in the industry where genuine collaborations and artistic freedom are compromised in favor of image control and power play.
This pattern has now alarmingly repeated itself, suggesting that such smear tactics may be part of a larger orchestrated campaign to sideline or damage individuals who distance themselves from Vijay’s inner circle.
The latest to reportedly face this heat is director lokesh kanagaraj, one of tamil cinema's most celebrated filmmakers. Lokesh’s twitter handle, which is managed by 'The Route', has conspicuously gone silent on promotional activity, especially for projects not involving Vijay.
Fans and observers have pointed out the stark lack of updates or acknowledgments from Lokesh's side, leading to speculation that this is a deliberate move by the PR agency to stifle visibility or dilute momentum around Lokesh’s independent image. The silence on Lokesh’s social media is seen not as an oversight but as part of a calculated effort, hinting at the growing insecurity surrounding actor Vijay and his team as they attempt to monopolize narratives in tamil cinema.
Fueling the suspicion further is a now-viral interview of lokesh kanagaraj with popular anchor Gopinath, where lokesh appeared poised to mention actor ajith Kumar. However, before he could elaborate, the topic was abruptly shifted, raising eyebrows among viewers. netizens were quick to analyze and expose this moment, interpreting it as yet another attempt by 'The Route' team to suppress any mention of rival actors who may pose a threat to Vijay’s prominence. These recurring incidents have sparked a heated debate online, with many accusing Vijay’s camp of fostering a toxic environment in the industry where genuine collaborations and artistic freedom are compromised in favor of image control and power play.
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