pooja hegde, one of the most sought-after actresses in the South indian and bollywood film industries, is known not only for her striking screen presence but also for her high-end remuneration. Reportedly charging ₹2 crores per film and ₹1 crore for item numbers, pooja has positioned herself in the top tier of female actors when it comes to paychecks. But beyond acting fees, she is also known to demand a significant amount for promotional activities—a trend that is raising eyebrows in industry circles. According to an inside source, pooja has now asked for ₹30 lakhs to promote her upcoming film Retro, a figure that includes her participation in interviews with YouTube creators and television channels.
This isn’t the first time such details about her promotional demands have surfaced. It is said that pooja typically charges around ₹25 lakhs for full-fledged promotional campaigns, separate from her acting fee. The extra cost, insiders say, is for her appearance at press meets, media junkets, red carpet events, and wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW'>digital interviews, where she lends her celebrity appeal to boost the film’s visibility. For Retro, however, the demand reportedly shot up due to the scale of the marketing campaign and the number of appearances required. The production team, which is banking heavily on Pooja's star power to draw initial footfall, is said to be in negotiations to finalize the figure.
While some within the industry argue that such steep promotional fees are justified given her influence and reach, others question whether this sets a sustainable precedent for mid-budget films. Promotional activities are increasingly viewed as part of an actor’s responsibility, especially when they are a lead face of the film. However, with top stars segmenting their time and charging extra for every appearance, it reflects a growing commercial approach to stardom in indian cinema. Despite the chatter, there is no denying that pooja Hegde's presence guarantees attention—both from fans and the media—making her a valuable asset during any film’s promotional run. Whether or not the producers of Retro agree to her quoted price, one thing is clear: pooja knows her market value and isn’t afraid to claim it.
This isn’t the first time such details about her promotional demands have surfaced. It is said that pooja typically charges around ₹25 lakhs for full-fledged promotional campaigns, separate from her acting fee. The extra cost, insiders say, is for her appearance at press meets, media junkets, red carpet events, and wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW'>digital interviews, where she lends her celebrity appeal to boost the film’s visibility. For Retro, however, the demand reportedly shot up due to the scale of the marketing campaign and the number of appearances required. The production team, which is banking heavily on Pooja's star power to draw initial footfall, is said to be in negotiations to finalize the figure.
While some within the industry argue that such steep promotional fees are justified given her influence and reach, others question whether this sets a sustainable precedent for mid-budget films. Promotional activities are increasingly viewed as part of an actor’s responsibility, especially when they are a lead face of the film. However, with top stars segmenting their time and charging extra for every appearance, it reflects a growing commercial approach to stardom in indian cinema. Despite the chatter, there is no denying that pooja Hegde's presence guarantees attention—both from fans and the media—making her a valuable asset during any film’s promotional run. Whether or not the producers of Retro agree to her quoted price, one thing is clear: pooja knows her market value and isn’t afraid to claim it.
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