How did Nirma washing powder fail? If you were born in the 1980s or perhaps the 1990s, you've probably heard of the Nirma brand. The Nirma washing powder brand, which was once a household name in India, gained popularity in the 1980s and 1990s because to its catchy "Washing Powder Nirma" jingle and reasonable pricing policies.
Karsanbhai patel established the company in 1969 and called it after his late daughter Nirupama. Because of its unbeatable price and cleaning efficacy, the inexpensive washing powder brand swiftly rose to the top of the housewives' preferences. However, an error caused the entire Nirma washing powder business, worth Rs 17,000 crore, to collapse.
How popular was Nirma washing powder?
At its height, Nirma, the most well-known brand of washing powder in India, had close to 60% of the detergent industry thanks to its affordable, high-quality cleaning products. Famous bollywood actresses like hema Malini, reena Roy, Sridevi, and sonali bendre were featured promoting the product during the company's heyday, which helped it gain popularity in indian homes.
How did Nirma washing powder's market crash?
Smart tactics including a money-back guarantee, emotional advertising, and brand endorsements by bollywood celebrities propelled Karsanbhai Patel's Nirma brand to enormous success. However, Nirma's demise began when international brands like Surf Excel, Ariel, and Tide entered the market in the late 1990s and early 2000s with sophisticated stain-removal formulae, modern packaging, and aggressive marketing. This was because Nirma was unable to develop or improve its product line for indian families.
Another explanation offered by experts for the demise of Nirma washing powder is that the company kept to its traditional product, which caused its market share to plummet, while its rivals were launching new product variations and higher quality.
Karsanbhai patel established the company in 1969 and called it after his late daughter Nirupama. Because of its unbeatable price and cleaning efficacy, the inexpensive washing powder brand swiftly rose to the top of the housewives' preferences. However, an error caused the entire Nirma washing powder business, worth Rs 17,000 crore, to collapse.
How popular was Nirma washing powder?
At its height, Nirma, the most well-known brand of washing powder in India, had close to 60% of the detergent industry thanks to its affordable, high-quality cleaning products. Famous bollywood actresses like hema Malini, reena Roy, Sridevi, and sonali bendre were featured promoting the product during the company's heyday, which helped it gain popularity in indian homes.
How did Nirma washing powder's market crash?
Smart tactics including a money-back guarantee, emotional advertising, and brand endorsements by bollywood celebrities propelled Karsanbhai Patel's Nirma brand to enormous success. However, Nirma's demise began when international brands like Surf Excel, Ariel, and Tide entered the market in the late 1990s and early 2000s with sophisticated stain-removal formulae, modern packaging, and aggressive marketing. This was because Nirma was unable to develop or improve its product line for indian families.
Another explanation offered by experts for the demise of Nirma washing powder is that the company kept to its traditional product, which caused its market share to plummet, while its rivals were launching new product variations and higher quality.
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