In a groundbreaking move for sustainable mobility in india, CEAT has unveiled SecuraDrive CIRCL, the country’s first road-ready passenger car tyre made with up to 90% bio-based materials. This launch represents a significant leap in eco-conscious automotive innovation, combining premium performance with responsible manufacturing.
1. CEAT Sets a New Benchmark in Sustainable Tyres
CEAT has a history of pioneering automotive technologies, from CALM technology to ZR-rated and Run-Flat tyres. With SecuraDrive CIRCL, the company has achieved the highest sustainable content ever in a road-tested passenger tyre in India.
Two variants are available: 50% and 90% sustainable content.
Targeted at urban consumers aged 25–45 from affluent Tier 1 cities.
Offers eco-consciousness without compromising performance, safety, or style.
CEAT’s MD & CEO, Arnab Banerjee, emphasized that this launch demonstrates India’s potential to set global benchmarks in sustainable mobility.
2. Cutting-Edge Innovations in SecuraDrive CIRCL
SecuraDrive CIRCL integrates three patented world-first innovations:
Unified Biopolymer Inner Liner – reduces material complexity and emissions.
Glycerol-Based Accelerator – replaces petroleum chemicals with a bio-based alternative.
Anti-Static Silica Conductive Solution – substitutes conventional carbon black while maintaining electrical conductivity and passenger safety.
These advancements make CIRCL one of the most sustainable, fully road-ready passenger car tyres globally, proving that premium performance and sustainability can coexist.
3. Designed for the Modern Eco-Conscious Consumer
CEAT’s Chief Marketing Officer, lakshmi Narayanan B, highlighted the importance of offering a product aligned with consumers’ values:
Meets the growing demand for eco-friendly mobility solutions.
Blends world-class performance with sustainable materials.
Perfect for buyers who do not want to compromise on safety, comfort, or style.
SecuraDrive CIRCL exemplifies CEAT’s vision of premiumisation through innovation and eco-consciousness.
4. Pricing and Availability
SecuraDrive CIRCL will be available in key indian markets starting September 2025:
90% sustainable variant: INR 12,999
50% sustainable variant: INR 8,999
The tyre is aimed at upper-middle-class and affluent households, offering a green alternative without sacrificing quality.
5. CEAT’s Commitment to Sustainability
CEAT’s efforts extend beyond a single product:
Eco-friendly sourcing of raw materials
Circular practices, including end-of-life tyre recycling
Advanced R&D centre in Halol supporting continuous innovation
This launch reinforces CEAT’s position as a future-ready brand, committed to leading the transition toward sustainable mobility in India.
6. About CEAT and RPG Group
CEAT Ltd:
Founded in 1924 in Italy, headquartered in Mumbai.
Operates in over 110 countries, producing 48 million high-performance tyres annually.
Recognized globally with awards like the Deming Grand Prize and the World Economic Forum Lighthouse Designation.
RPG Group:
Established in 1979, a diversified business conglomerate with US$5.2 billion turnover.
Interests span infrastructure, tyres, pharmaceuticals, IT, and innovation-driven sectors.
Bottom Line
With SecuraDrive CIRCL, CEAT proves that sustainability and premium performance can go hand in hand. The tyre is a game-changer for urban indian consumers, offering an environmentally responsible choice without compromising on safety, style, or quality. CEAT’s innovative approach sets the stage for India to lead in green automotive technology, inspiring a new era of eco-conscious mobility.
.jpg)
click and follow Indiaherald WhatsApp channel