Due to the huge growth of wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW'>digital services in india, large scale business changes have taken place in all business sectors.

In this important consumer market, the retailers' trade is greatly affected as retail outlets are now getting the goods they need online.

Reliance industries in particular has been accused of inflicting heavy losses on salespeople i.e. salesmen facing large scale business losses.

Reliance Industries

Large companies have entered the field to capture the retail market in India. reliance industries, which has recently entered the fray, buys all home essentials directly from the manufacturing company at a discounted price and delivers them directly to retail outlets.

Trade vulnerability

The big problem now is that even though the manufacturing companies and retail outlets are making huge profits, the trade of the middlemen is being hit hard.

Distributor

That means sales of vendors or distributors have fallen by 20-25 per cent as all the items needed for sale in grocery stores and small shops are now procured through Reliance.

Mukesh Ambani

And the number of retail outlets in alliance with mukesh Ambani's reliance industries continues to grow. It also offers extra discounts for retail stores if they order digitally through the Geomart Partner App.

45,000

The livelihood of more than 45,000 distributors is currently affected by reliance in the retail market. These vendors have been a bridge between manufacturing companies and retail stores for many years.

Distributor system

In this context, the All india Consumer Products Distributors Federation has sent a letter to all consumer companies asking them to provide their products at the same concessional price as reliance Industries.

Distribution stop

If the reduction is not met, the All india Consumer Products Distributors Federation, which has more than 400,000 members, has said it will stop delivering goods to retail outlets and supply newly introduced products.

Consumer companies

The system has been shipped to Rickett, Hindustan Unilever, Colgate and more than 20 consumer companies. But no company has yet responded.

Indian Retail Market

Only 80 per cent of India's retail market is made up of grocery stores or small shops. Is generating nearly $ 900 billion in trade. In the indian retail market, there is more trade through stores than e-commerce.

Reliance target

At this point about 3,00,000 stores from 150 cities have partnered with Reliance. reliance has set a target of connecting 1 crore stores by 2024.