Dhoni has now made this nickname officially his very own. He recently were given "Captain Cool" trademarked, so no one else can use it for commercial functions.
Dhoni filed for "Captain Cool" under class forty one, which covers sports activities training, education offerings and training facilities.
Now nobody can use this call for products, commercials or sports activities academies without his permission.
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At the same time as applying for the trademark, one objection changed into raised. A person said the call became already registered.
However Dhoni's felony group, led with the aid of lawyer Mansi Agrawal, argued that "Captain Cool" has usually been associated with dhoni from media headlines to fan pages to cricket commentary and social media. The authorities agreed and the objection was disregarded.
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This isn't always just about a nickname. It is about shielding a private logo. With this trademark, dhoni has legally locked in a part of his identity.
It additionally sends a clear message sports activities stars these days are more than just players; they are brands. And types need protection.
In a time wherein athletes' names and snap shots are extensively utilized in advertising, this gives dhoni complete manage over how "Captain Cool" is used.
It is able to open up huge possibilities in training centres, sports activities agencies, products or even wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW'>digital systems the use of his name.
Dhoni may also have retired from global cricket but his reputation hasn't dipped. He nevertheless pulls massive crowds in the IPL in which he recently led chennai extremely good Kings.
Fanatics are waiting to recognise if he's going to play next season too. And now with "Captain Cool" legally his, dhoni has shown once more why he's always one step in advance not simply with the bat however with each pass he makes.
Trademarking "Captain Cool" is greater than simply office work. It's a clever flow by using a person who has constantly played the lengthy recreation flippantly, quietly but effectively. Much like his cricketing style.
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