New Delhi: cellular customers in india will now find it simpler to perceive junk mail messages, way to a new SMS labelling device rolled out with the aid of telecom operators.
Below this system, every message you obtain will now have a letter prefix that tells you what type of message it's miles; whether or not it is a promotional ad, a service update, a transaction alert, or a government communication.
The initiative turned into applied by all telecom provider vendors (tsps) which include reliance Jio, Airtel, and vodafone concept as in step with new policies under the Telecom commercial conversation purchaser preference guidelines (TCCCPR) amended in february 2025.
What you'll see: New SMS header codes
Any more, textual content messages will include a unmarried-letter tag earlier than the sender identity to suggest the message class:
P- Promotional (ads, gives, advertising)
S- carrier-related (like updates from your cell operator or application provider)
T- Transactional (like otps, banking indicators)
G- government messages (from respectable groups or departments)
How does this assist you
This machine allows you to fast spot what form of message you've got received just by means of glancing on the prefix:
You may forget about or delete 'P' messages in case you're not interested by marketing.
You will recognize that a message marked 'T' or 'S' is likely authentic, especially for things like bank otps or service reminders.
Messages marked 'G' are from validated authorities our bodies.
In step with COAI (cellular Operators affiliation of India), this step will drastically cut down on SMS spam, growth person trust, and assist prevent fraud.
Subject: Messaging apps nonetheless unregulated
However, COAI additionally flagged a growing concern that scammers are increasingly more switching to messaging apps like whatsapp or Telegram, which currently do not fall underneath this SMS law. This loophole is being exploited to send fraudulent or unsolicited mail messages that bypass telecom filters.
COAI director wellknown SP Kochhar referred to as for a unified consent and law framework that would consist of these Over-The-pinnacle (OTT) apps, to **make certain full safety for clients and near regulatory gaps.
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