Google Chrome’s New Feature: Smart Alert Control for Cleaner Browsing
Google has introduced a new Smart Alert Control feature in Chrome to help users enjoy a quieter, distraction-free browsing experience. The feature is being rolled out across Android and desktop versions of Chrome and builds upon its existing Safety Check System.
🔔 Smart Alert Control Overview
Google Chrome now automatically disables notifications from websites users haven’t interacted with for a long time.
Part of the Chrome Safety Check System, which already revokes other unused permissions (e.g., camera, location).
Aims to reduce unwanted pop-ups and alerts that clutter the browsing experience.
📊 Why This Feature Was Introduced
Internal data from google shows that less than 1% of users engage with notifications.
Most website notifications are seen as distracting and unnecessary.
The change is designed to make browsing quieter and more efficient.
✅ Which Sites Are Affected
Only applies to websites with:
Low user engagement
High notification output
Web apps installed by users will not be affected.
Chrome will notify users when a site’s notification permissions are revoked.
Users can manually re-enable notifications by revisiting the site or using Safety Check.
⚙️ User Control and Flexibility
The feature is fully under user control—users can disable automatic revocation if they prefer.
Google reports that the feature:
Reduces notification overload
Has no negative impact on user interaction
Sites that send fewer notifications actually saw better user engagement.
This thoughtful update from google aims to strike a balance between user comfort and site engagement, making Chrome smarter and more user-friendly.
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