You don’t need to go to switzerland to see paradise — just travel across Himachal, Uttarakhand, Meghalaya, or Kashmir.
The valleys, the clouds, the sunlight — nature gave india everything.
But somewhere between the selfie spots and the snack breaks, we gave it back beer bottles, Kurkure packets, and plastic hell.
It’s not that india lacks beauty.
It’s that india lacks basic civic sense — the one thing no government can manufacture and no scheme can fix.
1. Nature Gave Us switzerland, We Returned It With Bisleri
The problem isn’t beauty — it’s behaviour.
Every scenic view in india looks perfect from 20 feet away — until you step closer and see the plastic.
Beer cans by the waterfall. Maggi packets by the mountain. Bisleri bottles floating where trout should be.
This isn’t tourism. It’s vandalism.
2. The Real pollution Is Cultural, Not Just Plastic
We keep asking, “Why isn’t india clean?”
But who dirtied it?
We did. The educated, the selfie-takers, the road-trippers, the so-called “aware” citizens.
We treat public spaces like someone else’s problem — and private selfies like personal trophies.
Until we clean our attitude, no Swachh Bharat will ever be truly clean.
3. Tourists Come for Beauty. They Leave With Trauma.
Foreign tourists expect warmth, culture, and color.
Instead, many get harassment, haggling, and creepy selfie requests.
What’s meant to be Incredible India often turns into Uncomfortable India.
Men grabbing women for photos, vendors chasing tourists for tips — this isn’t hospitality. It’s harassment wearing a smile.
4. We Keep Asking for Better Infrastructure — But Do We Deserve It Yet?
Yes, we need better roads, toilets, and facilities.
But let’s be honest — even where infrastructure exists, we destroy it.
Public restrooms become graffiti walls. Dustbins overflow because people throw trash next to them.
Switzerland isn’t clean because it has cleaners. It’s clean because it has conscience.
5. Civic Sense — India’s Rarest Resource
It’s not about money. It’s about mindset.
We’ll remove shoes before entering temples, but spit outside one.
We’ll decorate our homes, but dump garbage two feet beyond our gate.
That’s not poverty — that’s hypocrisy.
Until civic sense becomes part of our DNA, no budget or campaign can fix what’s broken.
6. The Harassment Problem No One Wants to Talk About
You can’t build a global tourism brand while foreign women are being grabbed for selfies.
You can’t talk about “Atithi Devo Bhava” while tourists are being followed, touched, and overcharged.
Respect isn’t a slogan — it’s a social responsibility.
And the lack of it is killing India’s reputation faster than pollution ever could.
7. The Fix Is Simple — If We Care Enough
This isn’t rocket science. It’s routine.
Clean up after yourself. Treat tourists like guests, not targets.
Demand infrastructure — but maintain it when it comes.
Teach civic sense in schools, enforce it on roads, and reward it publicly.
Because no government can clean what citizens keep dirty.
⚔️ CLOSING — india DESERVES BETTER, BUT IT STARTS WITH US
india isn’t short of beauty. It’s short of behaviour.
Nature gave us everything — mountains, beaches, forests, and rivers.
All we had to do was not ruin them.
We keep shouting for foreign tourists to “see the real India.”
But until we clean up after ourselves and respect those who visit, the real india will stay hidden — buried under plastic, arrogance, and wasted potential.
Because the sad truth is — india could’ve been Switzerland.
We just didn’t know how to keep it clean.
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