The product is the same but the method of making it is different. Some companies put a lot of emphasis on quality. Other companies try to provide products at a low price by leaving the quality aside. In this background, the difference between brand and non-brand has arisen in the manufacturing sector. However, consumers are keen to buy quality products within their means. Once upon a time, only celebrities and rich people used to buy branded items. But this culture has recently spread to the middle class as well. This has created a full demand for branded goods.

In this background, many fake brands are emerging in the market. Many people make a mistake in identifying the names of companies with only one letter difference  with the same logo. The goods of famous companies are coming in the market with such a difference that the original and the fake cannot be compared and are misleading the consumers.

For example, Panasonic is the original company, but some write Panasonic and sell that company's products widely in the market. There is only one letter difference. If this is not noticed at the time of purchase, you will have to take home a fake instead of the original brand. After that there is not much result noticed. Recently, anand mahindra made a tweet to warn consumers about the fake brand. anand Mahendra posted a photo of a fake brand similar to the famous sports brand Adidas on his Twitter. These shoes are in no way detracting from Adidas company shoe. But the name is Ajit Das.


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